2025 Design Trends: //3877, Eaton Fine Art and Artaic
Artaic worked with Design Group Carl Ross create mosaic murals in the airy lobby of the Hyatt in Maui. (Artaic)
Three design experts—Molly Forman, senior associate at //3877; Terry Eaton, president and chief curator, Eaton Fine Art; and Ariel Schuster, director of design at Artaic—shared their insights on what hoteliers should expect in the coming year and beyond.
Molly Forman
What are a few major trends you expect to see in hotel design next year?
We’ll continue to see a shift towards making guest rooms more flexible for the end user, such as the implementation of adaptable design that can easily transform a room from a workspace to an area for social gathering.
What trends do you see fading away?
Many projects are moving away from clunky elements like rollaway cots and large wardrobes towards things that are more streamlined, such as Murphy beds and technology integration––making the most of guests’ space and time.
What do you think are the main factors that are driving these changes?
Five to ten years ago, it was more about flexibility for the hotel operators, but hybrid work models and evolving travel priorities are pushing the industry even further towards user-centric spaces. People are combining business travel with leisure, bringing the whole family along and creating the demand for spaces that meet multiple needs simultaneously.
What should hoteliers and designers do now to be ready for the new trends that are on the horizon?
The most realistic way to prepare for these changes is proper technology and infrastructure integration. You want to ensure technology and products are up-to-date, but also have the capability to transform to meet new innovations that emerge in the years to come. This can be done through the proper allocation of energy resources, such as ensuring there are plenty of accessible outlets, and selecting furniture and finishes that are flexible in order to stand the test of time.
Terry Eaton
What are a few major trends you expect to see in hotel design next year?
When it comes to curating hotel art collections, in 2025, we expect the continued trend of curating museum-quality art programs that enhance the guest experience while actively engaging with the local community through collaborations with emerging artists and exclusive collections that reflect contemporary trends and local narratives. These collaborations result in unique, one-of-a-kind pieces and appeal to an art-savvy generation of travelers. With the addition of gallery-style exhibitions, we also expect to see many hotels offer art tours and events that encourage deeper interaction with the art further elevating the guest experience.
Ariel Schuster
What are a few major trends you expect to see in hotel design next year?
2025 will show a trend towards bespoke design and wellness. Custom will replace contemporary, and a mix of old and new with a focus on creating spaces that pay homage to their locale’s history through local artwork and design will take precedence. An overall aesthetic of “quiet luxury” through warm, rich colors and more vibrant jewel tones will be prevalent.
What trends do you see fading away?
Monochromatic spaces that feel overly sterile and minimalistic, fast fashion trends.
What do you think are the main factors that are driving these changes?
People are placing more value on their own well-being (paralleling sustainability) and, as a result, want to feel more connected with the spaces they are in and the spaces that they choose to surround themselves with.
What should hoteliers and designers do now to be ready for the new trends that are on the horizon?
Think experientially. What are your favorite things about the community and culture you are designing—how can you incorporate that into the space in a way that feels timeless and elevated? What local artists and artisans could be approached for collaboration?
